Go Woke, Go Broke: Bud Light Fires VP After Trans Campaign Backfire
Bud Light’s parent company, Anheuser Busch InBev, placed two marketing executives overseeing its recent campaign with a transgender activist on leave. Alissa Heinerscheid, the brewery’s VP of marketing, and her boss, Daniel Blake, who oversees all Anheuser-Busch brands, took leaves of absence. “Given the circumstances, Alissa has decided to take…