Joe Gow, who had served as chancellor of UW-La Crosse for nearly 17 years, hoped to convince a personnel committee of the University of Wisconsin Board of Regents to recommend he be allowed to retain tenure and return to teaching communications courses.

Gow has been on paid leave from his faculty position since the regents fired him as chancellor in 2023, shortly after university leaders became aware of the videos that were posted on pornographic websites.

Gow’s behavior has been “unethical, hypocritical and unacceptable,” university attorney Wade Harrison told six regents who form the personnel committee on Friday.

“Enough is enough,” he said. “Dr. Joe needs to go.”

A UW-La Crosse faculty committee unanimously recommended in July that Gow lose his faculty position, saying he exploited his position to generate more interest and revenue from the videos. University attorneys argued Friday that he should lose his tenured teaching position because he harmed the university’s reputation and interfered with its mission.

Gow has established that he is unable to recognize his own poor judgment, university attorneys argued in filings ahead of the hearing.

The regents personnel committee discussed the case behind closed doors after taking testimony Friday. Its recommendation, also secret, will then be taken up at a meeting of the full Board of Regents as soon as next week.

The case has garnered national attention both for the salaciousness of a high-profile university official making pornographic movies and publicly talking about it and the questions it raises about free speech rights.

Gow argued that his videos and two e-books he and his wife, Carmen, have published about their experiences in adult films are protected by the First Amendment.

“You don’t need the First Amendment to protect ‘The Star Spangled Banner,’” Gow’s attorney, Mark Leitner, told the committee. “You don’t need the First Amendment to protect easy and comforting speech. It’s exactly the opposite. We need the First Amendment precisely when the danger of stifling, controversial, unpopular speech is at its highest. And that’s what we have here.”

Harrison, the university’s attorney, countered that the videos themselves are legal, but they are not protected speech under his employment contract.

Morning Report delivers the latest news, videos, photos and more.

Please provide a valid email address.

Morning Report delivers the latest news, videos, photos and more.

By clicking above you agree to the Terms of Use
and Privacy Policy.

Never miss a story.

“Gow’s pornography videos are not protected by the First Amendment,” Harrison said.

Gow has gotten what he wants, which is attention on his books and videos, Harrison said.

The regents asked no questions.

The school is pushing to fire Gow for unethical conduct, insubordination for refusing to cooperate with an investigation and violating computer policies. The UW-La Crosse employee handbook requires faculty to “exhibit a level of behavior supporting the university mission.”

Gow has maintained that he and his wife produced the pornographic materials on their own time. He insists the videos and the books never mentioned UW-La Crosse or his role at the university.